Apple Confidential: The Real Story Of Apple Computer, Inc.; Author: Linzmayer, Owen W.; Paperback

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Apple Confidential: The Real Story Of Apple Computer, Inc.

Author: Linzmayer, Owen W.
Paperback
256 pages
Published: April 1999
No Starch Press
ISBN: 188641128X
This item non-returnable. Order may not be canceled.

Computer industry watcher Owen Linzmayer here lays out the ups and downs of Apple Computer's tumultuous history, from its legendary founding in 1976, through a series of disastrous executive decisions, to its return to profitability. Backed by exhaustive research, he debunks many of the myths surrounding Apple, the Mac, and its culture.Traces the history of Apple Computer from the Apple II to the iMac, and discusses hardware and software products and the track records of Apple's CEOs.

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