English Books > Society > African American Studies > Shopping For Identity: The Marketing Of Ethnicity

Shopping For Identity: The Marketing Of Ethnicity
Author: Halter, Marilyn; Editor: Ralston, Susan
Hardback; Book; Illustrations
244 pages
Published: October 2000
Random House USA Inc
ISBN: 0805241566

An incisive analysis of the interaction between culture and commerce in the multiethnic marketplace describes the business and marketing implications of the move away from assimiliation to an interest in ethnic identity and explains how businesses develop strategies to sell products and values to al



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