An Introduction To Survey Research, Polling, And Data Analysis; Author: Weisberg, Herbert F.; Author: Krosnick, Jon A.; Hardback; Book

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An Introduction To Survey Research, Polling, And Data Analysis

Author: Weisberg, Herbert F.; Author: Krosnick, Jon A.
Edition #3; Hardback; Book
394 pages
Published: September 1996
Sage Publications Ltd
ISBN: 0803974019

An Introduction to Survey Research, Polling, and Data Analysis, Third Edition describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data, and provides guidelines that are useful in evaluating polls. Using frequent examples from contemporary, large national surveys and polls as well as from the media, the authorsstress understanding tables thoroughly before moving to interval statistics.Explains how surveys are conducted, how to read statistical reports, and how to analyze data, and provides guidelines for evaluating polls. Coverage includes understanding tables, interval statistics, survey design, sampling and question-writing, interviewing and coding strategies, analysis of diffe

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