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English Books > Society > Ethnic Studies > Advertising And Marketing To The New Majority: A Case Study Approach

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Advertising And Marketing To The New Majority: A Case Study Approach
Author: Enods, Gail Baker; Author: Baker-Woods, Gail
Mass Communication; Paperback
192 pages
Published: December 1995
Thomson Learning
ISBN: 0534241921

This text covers the disciplines of advertising and marketing as they pertain to ethnic audiences (primarily African-, Hispanic-, native- and Asian-Americans). It teaches students to understand how the principles of advertising and marketing are applied to ethnic groups.


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