Britain's Winning Formula; Beck-Burridge, Martin (Director Of Automotive Studies And Se; Author: Walton, Jeremy; Hardback; Book

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Britain's Winning Formula

Beck-Burridge, Martin (Director Of Automotive Studies And Se; Author: Walton, Jeremy
Hardback; Book; Ill. (Chiefly Col.) Maps, Col. Port.
304 pages
Published: November 1999
Palgrave Macmillan
ISBN: 0333712706

The first major business study of Grand Prix racing as a huge, high-profile, international industry. Grand Prix racing is the largest spectator sport worldwide, large general market for this book. The first major business study of Grand Prix racing as a huge, high-profile, international industry. Grand Prix racing is the largest spectator sport worldwide, large general market for this book.The international financial value of Grand Prix racing has grown substantially in recent years. This book focuses upon the massive size, value, importance and impact of the industry, It also investigates the dominance of UK based R&D and design, and the development of team strategy and tactics.

PRODUCT CODE: 0333712706

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