English Books > Performing Arts > Mass Media > Business Of Childrens Entertainment

Business Of Childrens Entertainment
Author: Pecora, Norma Odom
Guilford Communication Series; Paperback; Illustrations
190 pages
Published: May 2002
Guilford Press
ISBN: 1572307749

For the past 20 years, toy manufacturers have subsidized the development of children's television programming. The result has been the increased commercialization of children's popular culture; the creation of a material world of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing upon historical and economic data and case studies of the media marketplace, this book examines how children have been developed into both an audience and a consumer group.Drawing on historical background and case studies, this book looks at the development of children as targets of the media and commercial industries and examines the economic and social forces that have defined the evolution of children's entertainment.


PRODUCT CODE: 1572307749
USA/Canada:
US$ 25.00



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