English Books > Performing Arts > Mass Media > Analyzing Media Messages: Using Quantitative Content Analysis In Research

Analyzing Media Messages: Using Quantitative Content Analysis In Research
Author: Riffe, Daniel
Women of Ideas; Paperback
216 pages
Published: April 1998
Lawrence Erlbaum Associates, Inc
ISBN: 0805820191

This volume is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content. It explains solutions to practical problems confronted by the content analysts, and also examines the role of computers in contact analysis.


PRODUCT CODE: 0805820191
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