Beyond Ballyhoo: Motion Picture Promotion And Gimmicks; Author: Mcgee, Mark Thomas; Paperback

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Beyond Ballyhoo: Motion Picture Promotion And Gimmicks

Author: Mcgee, Mark Thomas
Paperback; 107 Photographs, Filmography, Index
253 pages
Published: May 2001
McFarland & Company, Inc.
ISBN: 0786411147

William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns in the movie that the only way to stop the monster is to scream. Thats the signal to the projectionist to throw the switch. Under ten or twelve seats were some electric motors, war surplus things that Castle got a bargain on. The motors vibrated the seat, in the hope of scaringa scream out of someone. Just in case it didnt Castle planted someone in the audience to get the screams rolling. This book is about flamboyant promotion, the con artist side of the movie world--everything the ballyhoo boys did to separate the customer from the price of a movie ticket--Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, plenty more. SupportingThis volume examines motion picture promotion and gimmicks.

PRODUCT CODE: 0786411147

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