Alternative Media; Author: Atton, Chris; Paperback

Author: Atton, Chris
Paperback
178 pages
Published: November 2001
Sage Publications Ltd
ISBN: 0761967710

In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to 'radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites.Alternative Media: -- Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live-- Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom-- Locates contemporary alternative media in their cultural, historical and political contextsAlternative Media provides a timely corrective to media theorizing which focuses almost exclusively on the output of the media conglomerates. As such it will be an essential purchase for aEncompasses a wide range of alternative media and draws on examples from both the US and UK.