Audience Analysis; Author: Mcquail, Denis; Hardback; Book

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Audience Analysis

Author: Mcquail, Denis
Hardback; Book
200 pages
Published: September 1997
Sage Publications Ltd
ISBN: 0761910018

A succinct account of the concept media audience in terms of its history and its place in present-day media theory and research. The author describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. He also e

PRODUCT CODE: 0761910018

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