And Now A Few Laughs From Our Sponsor: The Best Of Fifty Years Of Radio Commercials With CDROM; Author: Oakner, Larry; Hardback; CD-ROM

Author: Oakner, Larry
Adweek Books; Hardback; CD-ROM
212 pages
Published: September 2002
John Wiley and Sons Ltd
ISBN: 0471202185

Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinating and funny advertisements that chronicle radio history. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign. And Now a Few Laughs from Our Sponsor shows advertising professionals how to maximize just sixty seconds of airtime to win customers overAn in-depth look at some of the most successful and entertaining radio advertisements from the last half-century. This book offers an in-depth look at some of the most successful and entertaining radio ads from the last half century with in-depth analysis by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the advertisements as the book discusses them.