Approaches To Audiences: A Reader; Editor: Dickinson, Roger; Editor: Linne, Olga; Hardback; Book

Editor: Dickinson, Roger; Editor: Linne, Olga
Foundations in Media; Hardback; Book
329 pages
Published: October 1998
Arnold
ISBN: 0340692243
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Ever since Joseph Goebbels commissioned studies of mass media audiences, the behavior of audiences has been of consuming interest to politicians, practitioners, and academics alike. This book offers a comprehensive survey of contemporary academic audience research along with a brief account of its history and development. Looking at such major themes as social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, and families and households, the book presents a group of key studies on a relevant topic, followed by a specially commissioned critical analysis written by a top expert in the field.This reader brings together some of the articles and chapters which represent key steps in our understanding of media influence. It offers an overview of the major traditions of research and presents summaries of work written specially for this volume.