Broadcast Announcing Worktext With CDROM; Author: Reese, David E.; Joint Author: Beadle, Mary; Book; CD-ROM

Author: Reese, David E.; Joint Author: Beadle, Mary
Book; CD-ROM; 31 Photographs, 27 Line Illustrations, Glossary
224 pages
Published: May 2000
Butterworth-Heinemann
ISBN: 0240803566

This textbook stresses the importance of audience and how messages are changed to communicate effectively to various groups. The authors, who are professors at John Carroll University, cover studio environments, vocal development, n interviewing, and announcer specializations. The CD-ROM contains audio and video clips.Factual information is enhanced with self-study questions and projects that encourage active participation by the reader. A guide to the basic techniques and skills of announcing styles utilized in broadcast communications. It examines how messages change to communicate effectively to different groups. There are real-life examples, and the companion CD-ROM demonstrates radio and TV announcing techniques.