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English Books > Performing Arts > Mass Media > Broadcast Writing: Principles And Practices

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Broadcast Writing: Principles And Practices
Author: Walters, Roger
Edition #2; McGraw-Hill Series in Mass Communication; Paperback
592 pages
Published: January 1994
McGraw-Hill Education - Europe
ISBN: 0070680310

Broadcast Writing is a well-received, successful text that has been recommended by the Broadcast Educators Association in its suggested syllabus for courses covering all areas of writing for broadcast including: script writing, news writing and copywriting. The second edition contains expanded material on ethics and careers and has been redesigned so that sample scripts and storyboards will be easier for students to read and comprehend.This text provides a broad range of writing tasks that students can understand and use as models. It places broadcast writing in a wider context that includes advertising, programming, production and audience analysis.


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