$100 Billion Allowance: Accessing The Global Teen Market; Author: Moses, Elissa; Hardback; Book

Author: Moses, Elissa
Hardback; Book
230 pages
Published: June 2000
John Wiley and Sons Ltd
ISBN: 0471298484
This item non-returnable. Order may not be canceled.

Consider this: in most of the world, the average age is only twenty-five; there are going to be more teens in the next ten years than in the last twenty-five. Attaining global brand leadership today requires appealing to the teen market. Based on the results of a worldwide study of teen consumerism, which surveyed more than 27,000 teenagers in forty-four countries, The $100 Billion Allowance helps marketing and advertising professionals target teens by better understanding their similarities and differences. The results of the survey reveal teens' attitudes, values, and views towardbrand affinity in a wide range of product categories: fashion, electronics and technology, entertainment, media, food and beverages, and much more.How to Get Your Share of the Global Teen Market. Based on the results of a worldwide study of teen consumerism, which surveyed more than 27,000 teenagers in 44 countries, this work aims to help marketing and advertising professionals target teens by better understanding their similarities and differences.