Bleeding Edge: The Business Of Health Care In The New Century; Author: Kleinke, J. D.; Hardback; Book

Author: Kleinke, J. D.
Hardback; Book
200 pages
Published: July 1998
Aspen Publishers Inc
ISBN: 0834211904

Bleeding Edge: The Business of Health Care in the Next Century describes the current, historic conversion of the U.S. health care system from folk art to full industrial organization. Usingthe tools of competitive strategic analysis, it identifies and explores the five forces transforming our health care system: horizontal consolidation, vertical integration, industrialization, medical/financial risk assumption, and profitization from an inefficient, overly complex, quasi-public service, into a fully market-driven corporate enterprise. The book uses these five forces to describe the health care system most likely to emerge in the next decade, and to predict very different fortunes and fates for the medical professions, as well as hospital, pharmaceutical, medical device, and mA health-care executive and medical economist risks identifying the significant business trends in the industry now and predicting where they will lead it in the near future. He subjects the industry to its own pattern of diagnosis, treatment, prognosis, and outcome. Annotation c. by Book News, Inc.