Advertising Progress: American Business And The Rise Of Consumer Marketing; Author: Laird, Pamela Walker; Paperback

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Advertising Progress: American Business And The Rise Of Consumer Marketing

Author: Laird, Pamela Walker
Paperback; 8 Colour & 26 B&w Illustrations
496 pages
Published: February 2001
The Johns Hopkins University Press
ISBN: 0801866456

Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why -- in the intense competitions for both markets and cultural authority -- the creatorDrawing on documentary and pictorial evidence, this text explores the modernization of American advertising to 1920. It links its rise and transformation to changes that affected US society and business alike, such as the rise of professional specialization and the communications revolution.

PRODUCT CODE: 0801866456

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