Campaign For President: The Managers Look At 88; Author: Other Runkel, David R.; Hardback; Book

Author: Other Runkel, David R.
Hardback; Book
316 pages
Published: December 1989
Auburn House
ISBN: 0865691940

The 1988 Presidential campaign, considered by many to be one of the most negative in recent history, is candidly reviewed by the people involved. This book is a result of a campaign review conducted four weeks after the election by Harvard University's Institute of Politics, which brought together key decision makers of the campaigns of the 14 announced candidates along with a select group of leading election commentators and political journalists. The campaign officials tell why their candidate undertook the campaign, how they planned to win, how they assessed their strengths and weaknesses and their strategies for overcoming obstacles. The role of the press is reviewed by nationally respected journalists and reforms in the campaign process are suggested by the managers and the