By Invitation Only
Author: Schier, Steven E. (Dorothy H. and Edward C. Congdon Professor of Political Science, Carleton College, Northfield, Minnesota, USA)
Hardback; Book
244 pages
Published: February 2000
University of Pittsburgh Press
ISBN: 0822941090

Examines the shift in the US from mobilization (the partisan method of stimulating high voter turnout in elections) to activation or niche marketing. The author argues that this shift allows organizers to mobilize strategic minorities while cloaking the effort in a misleading guise of popular rule.



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