Active Consumer; Hardback; Book

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Active Consumer

Hardback; Book; Illustrations
288 pages
Published: June 1998
Taylor & Francis Books Ltd
ISBN: 0415171903
This item non-returnable. Order may not be canceled.

Provides an economic-theoretical understanding of the ways in which innovation can structure consumer choice. The book shows how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

PRODUCT CODE: 0415171903

USA/Canada:	US$ 272.90
Australia/NZ:	A$ 207.90
Other Countries:	US$ 296.40

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