Architecture As Brand Communication: Dynaform + Cube; Editor: Brauer, Gernot; Paperback; CD-ROM

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Architecture As Brand Communication: Dynaform + Cube

Editor: Brauer, Gernot
Paperback; CD-ROM; 250 Colour Illustrations
240 pages
Published: January 2002
Birkhauser Verlag AG
ISBN: 3764366567
This item non-returnable. Order may not be canceled.

This volume with CR-ROM concerns the use of communicative architecture, which gives expression to brand image, by investigating the underlying concepts and processes behind the pavillions of two makes of car - BMW and the Mini - at the International Motor Show in Frankfurt.

PRODUCT CODE: 3764366567

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