Analyzing Media: Communication Technologies As Symbolic And Cognitive Systems; Author: Chesebro, James W.; Joint Author: Bertelsen, Dale A.; Paperback

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Analyzing Media: Communication Technologies As Symbolic And Cognitive Systems

Author: Chesebro, James W.; Joint Author: Bertelsen, Dale A.
Revisioning Rhetoric; Paperback
228 pages
Published: December 1996
Guilford Press
ISBN: 1572304197

Media critics have long focused on the content and form of verbal and nonverbal communication, while for the most part neglecting what traditionally has been considered a technical issue --how messages are produced or formatted in the various media. Filling a significant void in the literature, this book shows how criticism changes when the medium of transmission is taken into account.The authors eschew the notion of communication technologies as neutral conduits, depicting them instead as active and creative determinants of meaning. Three specific technological cultures that historically have defined human communication are identified -- the oral, the literate, and the electronic -- and their structural features and social implications are examined. Highlighted throughout areThis text focuses on how messages are produced in the various media, and shows how criticism changes when the medium of transmission is taken into account. The book depicts communication technologies as active determinants of meaning while analyzing specific technological structures.

PRODUCT CODE: 1572304197

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