English Books > Computer > Internet - World Wide Web > Advertising And The World Wide Web

Advertising And The World Wide Web
Editor: Thorson, Esther; Editor: Schumann, David W.
Advertising and Consumer Psychology; Hardback; Book
328 pages
Published: April 1999
Lawrence Erlbaum Associates, Inc
ISBN: 0805831487

This volume is composed of papers presented at the 1996 Advertising and Consumer Psychology Conference. Topics include: an examination of definitions of basic terms; the structure of Web advertising; specific applications of Web advertising; and the legal state of Web advertising.



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