B2B E-Commerce Handbook: How To Transform Your Business-To-Business Global Marketing Strategy; Author: Haig, Matt; Hardback; Book

Author: Haig, Matt
Hardback; Book; Glossary
288 pages
Published: October 2001
Kogan Page
ISBN: 0749435771

* Packed with practical advice, ideas, international cases, examples and screen shotsThe rapid development of B2B e-marketing shows that the Internet is not just a new place to do business but constitutes a whole new method and model for commerce. Compared to the unpredictability of the B2C sector, B2B has emerged as the most solid and fertile area of e-marketing. This new book explains how almost any online company can successfully incorporate a business-to-business component.The chapters includes information on topics like: * B2B basics; * B2B web design/Intranets and Extranets; * B2B branding; * Marketing via search engines; * B2B advertising; * B2B e-mail marketing; * And a B2B marketing dictionary.How to transform your business-to-business global marketing strategy. The rapid development of B2B e-marketing shows that the internet is not just a new place to do business, but constitutes a whole new method and model for commerce. This text explains how almost any online company can successfully incorporate a business-to-business component.