Big Red Fez; Author: Godin, Seth; Paperback

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Big Red Fez

Author: Godin, Seth
Paperback
324 pages
Published: March 2002
Simon & Schuster (Trade Division)
ISBN: 0743220862
This item non-returnable. Order may not be canceled.

From the author of the business bestseller 'Permission Marketing', comes a book of essential truths about building a better website. According to the author, anyone building a website should think of every visitor as a monkey - in a big red fez. If the monkey can't find the banana, it is as good as gone. This book identifies the guiding principles behind creating websites that satisfy visitors and keep them coming back for more.

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