Brand Gap; Author: Neumeier, Marty; Paperback

Author: Neumeier, Marty
Paperback
172 pages
Published: February 2003
Pearson Professional Education
ISBN: 0735713308

There's a buzz about branding these days, as business strategists, designers, developers, marketers and CEOs seek to rebuild the Web by paying attention to user experience. The Brand Gap is a concise primer for anyone who wants to leverage the power of branding. It shows the reader how to make the leap from a logical business strategy to powerful, creative execution.'Bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. This text shows how to bridge the gap between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic.