Author: Williams, Robin
Paperback
224 pages
Published: June 1996
Pearson Professional Education
ISBN: 0201885980
This item non-returnable. Order may not be canceled.

Think of this as the typography equivalent of Strunk and White's The Elements of Style. This little book not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why.Each chapter of this book explores a different type secret, including use of evocative typography, tailoring typeface to project, working with spacing, punctuation marks, special characters, fonts, justifications and other features.