11 Immutable Laws of Internet Branding; Author: Ries, Al; Author: Ries, Laura; Hardback; Book

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11 Immutable Laws of Internet Branding

Author: Ries, Al; Author: Ries, Laura
Hardback; Book
175 pages
Published: September 2000
HarperCollins Publishers Inc
ISBN: 0060196211
This item non-returnable. Order may not be canceled.

The maestros of marketing divulge the revolutionary strategies and secrets of turning a company or product into a hot brand on the Internet. Short and to the point, this book offers practical advice for all types of businesses. Photos throughout.Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan.

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