English Books > Business/Finance/Selling > Advertising & Promotion > Advertising And The Mind Of The Consumer: What Works, What Doesnt, And Why

Advertising And The Mind Of The Consumer: What Works, What Doesnt, And Why
Author: Sutherland, Max; Joint Author: Sylvester, Alice K.
Edition #2; Paperback; 70 B&w Illustrations
352 pages
Published: November 2001
Allen & Unwin (Australia) Pty Ltd
ISBN: 1865082317

This text aims to unravel the mysteries of advertising, taking readers into the mind of the consumer and explaining how advertising messages work or misfire, and why. It includes the myths behind subliminal advertising and the tricks successful advertisers use.



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