Business of Nature-based Tourism
Author: McKercher, Bob (Senior Lecturer in Tourism Management and Co-Ordinator of the Tourism Management Specialisation, Charles Sturt University, Albury, Australia)
Paperback; References, Index
240 pages
Published: January 1998
Hospitality Press
ISBN: 186250475X
This item non-returnable. Order may not be canceled.

This text addresses the problems which affect the viability of nature-based tourism operations. Chapters deal with issues such as business planning, legal and financial issues, cash flow management, costing and pricing, marketing, and the practicalities of developing and delivering tours.



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