22 Immutable Laws of Branding; Author: Ries, Al; Author: Ries, Laura; Paperback

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22 Immutable Laws of Branding

Author: Ries, Al; Author: Ries, Laura
Paperback
160 pages
Published: April 2000
Profile Books
ISBN: 1861976054
This item non-returnable. Order may not be canceled.

The definitive text on branding. The renowned marketing guru and bestselling author of 'The 22 Immutable Laws of Marketing' demonstrates how to build any product or service into a world-class brand. The definitive text on branding. The renowned marketing guru and bestselling author of 'The 22 Immutable Laws of Marketing' demonstrates how to build any product or service into a world-class brand.

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