After Image
Author: Grant, John
Hardback; Book; Illustrations
303 pages
Published: May 2002
Profile Books
ISBN: 1861975082
This item non-returnable. Order may not be canceled.

Co-founder of St Luke's advertising agency, John Grant, examines why traditional marketing has run into trouble. He explains why marketing based on brand-image will no longer work and reveals an entirely new system that will - based on new concept developing techniques.



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