Marketing Ethics
Author: Schlegelmilch, Bodo (Thunderbird, The American Graduate Scho
Paperback; Bibliography, Index
478 pages
Published: December 1997
International Thomson Business Press
ISBN: 186152191X

Part of the Advanced Marketing Series, this work examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics.



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