Advertising and Identity in Europe; Author: Cannon, Jackie (Senior Lecturer In Spanish, Oxford Brookes U; Author: Odber, Patricia (Senior Lecturer In Hispanic Studies, Univer; Warner, Robin (Lecturer In Spanish And Director Of Portugues; Hardback; Book

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Advertising and Identity in Europe

Author: Cannon, Jackie (Senior Lecturer In Spanish, Oxford Brookes U; Author: Odber, Patricia (Senior Lecturer In Hispanic Studies, Univer; Warner, Robin (Lecturer In Spanish And Director Of Portugues
Hardback; Book; Illustrations
143 pages
Published: October 2000
Intellect Ltd
ISBN: 1841500372
This item non-returnable. Order may not be canceled.

As European business ties develop, how are they reflected in the way companies promote themselves? This volume offers an assessment of the impact of advertising - in terms of culture and business - across the national boundaries of Europe. It considers the successes and failures of several Europe-wide strategic marketing plans and describes their stylistic and persuasive qualities.

PRODUCT CODE: 1841500372

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