Age of E-tail; Author: Birch, Alex; Author: Gerbert, Philipp; Author: Schneider, Dirk; Paperback

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Age of E-tail

Author: Birch, Alex; Author: Gerbert, Philipp; Author: Schneider, Dirk
Paperback; Illustrations
344 pages
Published: January 2000
John Wiley and Sons Ltd
ISBN: 1841120928
This item non-returnable. Order may not be canceled.

Subtitle Conquering the New World of Electronic Shopping, shows how giants like Amazon.com and eBay dominate e-tail space and helps aspiring e-tailers to use these lessons to create their own leadership position.Companies competing for new markets race toward the customer and only the fittest will survive. This guide charts the forces reshaping consumer-driven business and shows how the lessons learned by giants like amazon.com can help aspiring participants create their own e-tail leadership position.

PRODUCT CODE: 1841120928

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