Airline Marketing and Management
Author: Shaw, Stephen
4th ed; Hardback; Book; Glossary, Index
304 pages
Published: December 1999
Ashgate Publishing Group
ISBN: 1840149221
This item non-returnable. Order may not be canceled.

Fourth edition. With the airline industry continuing to undergo profound change throughout the world, and with full-scale deregulation now in place, the role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport market.



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