Absolut: Biography Of A Bottle; Author: Hamilton, Carl; Paperback

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Absolut: Biography Of A Bottle

Author: Hamilton, Carl
Paperback; Colour and B&w Illustrations, Facsimiles, Portrait
312 pages
Published: April 2002
TEXERE Publishing
ISBN: 1587991373

The controversial story behind the ubiquitous and revered Absolut vodka, and the marketing campaign that has made it one of the world's leading and most recognised brands. The controversial story behind the ubiquitous and revered Absolut vodka, and the marketing campaign that has made it one of the world's leading and most recognised brands.Carl Hamilton's expose of one of the most successful advertising campaigns ever is steeped in controversy. The author's job was under threat when he began proceedings to publish the book in Sweden.

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