Acquiring, Processing, And Deploying Voice Of The Customer; Author: Shillito, M. Larry; Hardback; Book

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Acquiring, Processing, And Deploying Voice Of The Customer

Author: Shillito, M. Larry
Hardback; Book; Illustrations
279 pages
Published: September 2000
CRC Press
ISBN: 1574442902

This guide provides a template for integrating Voice Of The Customer into the fuzzy front end of the commercialization process. It explores the tools required to shape a product or service whose elements balance customer and company needs that are affordable to both. Contains 115 figures, diagrams, tables and charts that give quick understanding of the concepts.A veteran of quality management describes processes and techniques by which a product development team can focus and communicate early. He provides a sequence for defining the company focus, defining the market, and customer focus, and describes a set of tools that can be used within the focus windo

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