5,110 Days In Tokyo And Everythings Hunky Dory; Author: Mooney, Sean; Hardback; Book

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5,110 Days In Tokyo And Everythings Hunky Dory

Author: Mooney, Sean
Hardback; Book; Bibliography
225 pages
Published: June 2000
Quorum Books
ISBN: 1567203612

Describes the ins and outs of advertising in Japan and gives a detailed, readable, and fascinating report for Westerners and others who need a fast, hands-on explanation of how to reach theJapanese consumer.A hands-on explanation about how to reach Japanese consumers in their own land. The author explains the quirks of Japanese hard and soft sells, the use of foreign celebrities in Japanese advertising, and how copy is developed in Japan.

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