English Books > Business/Finance/Selling > Sales & Selling > 12 Simple Steps to a Winning Marketing Plan

12 Simple Steps to a Winning Marketing Plan
Author: Larkin, Geraldine
Paperback
217 pages
Published: April 1992
McGraw-Hill Education - Europe
ISBN: 1557382972
This item non-returnable. Order may not be canceled.

Introduces the basic concepts and techniques of marketing so that managers without a marketing background can understand and develop a preliminary marketing strategy.



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