Ama Complete Guide To Small Business Advertising; Author: Vitale, Joe; Author: Vitale, Joseph G.; Hardback; Book

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Ama Complete Guide To Small Business Advertising

Author: Vitale, Joe; Author: Vitale, Joseph G.
Hardback; Book
220 pages
Published: April 1995
National Textbook Company
ISBN: 0844235946

AMA Complete Guide to Small Business Advertising, a guide to do it yourself advertising. A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials and guarantees, direct mail, Yellow Pages tips, and radio and tv ads

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