Ama Complete Guide To Marketing Research For Small Business; Author: Edmunds, Holly; Hardback; Book

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Ama Complete Guide To Marketing Research For Small Business

Author: Edmunds, Holly
Hardback; Book
224 pages
Published: January 1997
National Textbook Company
ISBN: 0844235849

Discover how to conduct useful research on a limited budget with this convenient, step-by-step guide. Contains in-depth, real-world case studies that show you how to: -- Define problemsand research objectives clearly-- Select the right research method for the problem-- Design useful and usable questionnaires-- Develop cost-effective mail and phone surveys-- Choose and work profitably with outside vendors

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