Advertising Copywriting; Author: Burotn, Philip Ward; Author: Burton, Philip Ward; Hardback; Book

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Advertising Copywriting

Author: Burotn, Philip Ward; Author: Burton, Philip Ward
Edition #7; Hardback; Book
349 pages
Published: March 1998
National Textbook Company
ISBN: 0844232068

Here's everything you need to master the art of writing powerful, sales-clinching copy and stay ahead of the competition. From low-budget local advertising to big-budget national televisionspots, this premier resource presents the basics of writing for every advertising medium. Packed with unique tips, Advertising Copywriting: -- Explains how to create headlines that sell-- Provides advertising production information-- Introduces the research methods used to evaluate copy-- Summarizes the advertising laws that affect the copywriter

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