Behind the Diffusion Curve
Author: David, Paul A. (William Robertson Coe Professor of American Economic History, Department of Economics, Stanford University, USA)
Paperback
150 pages
Published: November 1997
The Perseus Books Group
ISBN: 0813374839
This item non-returnable. Order may not be canceled.

A pioneering work on the adoption of industrial process innovations. Distinguishing between psychological/behavioral and economic/choice theoretic approaches, this study dramatically extends the range of the latter class of modelsand pioneers the integration of applied diffusion theory with the theory of production and investment in competitive industries. Part of the Underground Classics in Economics Series.A work on the adoption of industrial process innovations, this is the complete monograph from which the author's research memorandum A Contribution to the Theory of Diffusion was drawn. It distinguishes between psychological/behavioural and economic/choice theoretic approaches.



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