English Books > Business/Finance/Selling > Public Relations > Better Living: Advertising, Media, And The New Vocabulary Of Business Leadership, 1935-1955

Better Living: Advertising, Media, And The New Vocabulary Of Business Leadership, 1935-1955
Author: Bird, William L., Jr.
Media Topographies; Hardback; Book; Facsimiles, Portraits
192 pages
Published: April 1999
Northwestern University Press
ISBN: 0810115859

A history of how big business learned to be both entertaining and persuasive when talking to the public. The book follows the dissemination of politically competitive claims in industry; and looks at the ways in which politically active corporations and their leaders learned how to speak.



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