Advertising and Popular Culture
Author: Fowles, Jib
Hardback; Book
272 pages
Published: July 1996
Sage Publications Ltd
ISBN: 0803954824
This item non-returnable. Order may not be canceled.

The cross fertilization of popular culture and advertising is the subject of Fowles' (media studies, U. of Houston-Clear Lake) analysis of the imagery and business of American advertising. The author traces the history of advertising from the late 19th century, the development of advertising agencie



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