English Books > Business/Finance/Selling > Organizational Behavior > Communicating For Change: Connecting The Workplace With The Marketplace

Communicating For Change: Connecting The Workplace With The Marketplace
Author: D'Aprix, Roger
Jossey-Bass Management; Hardback; Book
158 pages
Published: April 1996
John Wiley and Sons Ltd
ISBN: 0787901997

Communication can make or break the best laid plans for organizational change. This work shows how to make communication a key element of change strategy, thereby enabling the organization to find a common cause quickly around new strategies and respond in unison to fast-changing market demands.



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