Aftermarketing: How To Keep Customers For Life Through Relationship Marketing (Revised); Author: Vavra, Terry G.; Paperback

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Aftermarketing: How To Keep Customers For Life Through Relationship Marketing (Revised)

Author: Vavra, Terry G.
Revised Edition; Paperback
314 pages
Published: May 1995
McGraw-Hill Education - Europe
ISBN: 0786304057
This item non-returnable. Order may not be canceled.

The president of a marketing consulting and research firm warns marketers to shift their focus from customer conquest to customer retention. He shows how to track customers, serve them better, measure customer satisfaction, handle complaints, and convert short-term, repeat-purchasing into long-term cutomer loyalty.Stresses the importance of maintaining good customer relations, and offers advice on service evaluation, customer files, communication, and quality.

PRODUCT CODE: 0786304057

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