Advertising For Dummies; Author: Dahl, Gary R.; Paperback

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Advertising For Dummies

Author: Dahl, Gary R.
For Dummies (Lifestyles); Paperback; Illustrations
310 pages
Published: January 2002
John Wiley and Sons Ltd
ISBN: 0764553771

Big-time advertising secrets for small and mid-size business owners! This valuable reference takes a comprehensive look at all aspects of advertising. It includes: ulInformation on Internet, electronic, print, radio/TV, and billboard advertising/Strategies for developing and budgeting for an advertising plan/Advice on how to effectively buy time and advertise on radio and television/A glossary of ad-speak so you can talk to agencies like a pro//ulThis volume provides a comprehensive look at how advertising works and how best to use it.

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