Advertising and Differentiated Products; Hardback; Book

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Advertising and Differentiated Products

Hardback; Book
308 pages
Published: November 2001
Elsevier Science
ISBN: 0762308230

The series to which this title belongs aims to provide a forum in which researchers disseminate frontier research in applied microeconomics. This volume contains 11 chapters, which cover theoretical and empirical contributions to a study of advertising and differentiated products.

PRODUCT CODE: 0762308230

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